Photographer

I decided to follow a photographer's style or ideas, to be able to look like a professional photo-shoot.
To decide which photographer's work to follow, I selected four photographers who work for big magazine names and are currently popular. I then asked my target audience to choose one of them on my questionnaire.
The chosen Photographer was:

Mario Testino has most votes.

Mario Testino's work is mainly for fashion magazines but he also features singers in his work. His work is very powerful, he portrays women as powerful beings with sensuality (usually the models are with bare legs, little coverage and clothing that hugs the figure) to represent femininity. All his pictures include pink which is a stereotypical female colour, which contrasts with the stereotypical male features such as short hair, boxing clothes (men sport) blue background (boy colour). Makeup is used to refine features for a sharper look (bold eyes and cheek bones) His general use of colour is bold and contrasting (black and white, blue and pink and blue and yellow). All his models give eye contact, using fierce direct address aimed at the potential consumer.

Why is eye contact important?
This is called direct address, this is used to interact with the consumer, people are more likely to engage with the magazine as they would sense the feeling of belonging. This is seen on Maslow's Theory:

Belonging is in the third level of the pyramid of needs.

Socialising is a way to feel like we belong, from the thought of being accepted in different groups.

People socialise for enjoyment, and it helps us to feel included in our society. As we all see models enjoying themselves this is showed by smiling, confidence or freedom (independence).

Socialising can sometimes be hampered by boredom, insignificance and insecurity.